Branding and Strategy

"A brand is no longer what we tell the consumer it is
– it is what consumers tell each other it is."

— Scott Cook, co-founder of Intuit

Are you confident your current Brand Strategy is driving the business?

You probably know that making a positive impression in your customers’ minds is very important. A good branding strategy presents recognizable, trusted and consistent messages supported by recognizable and consistent images. It not only helps customers recognize and remember you, it communicates your company values.

Most people think of a brand as a logo, but that is only one element of a brand strategy. To build a great brand you need to understand three key terms:

Brand – how people perceive your company

Branding – the actions you take to build an image of your company

Brand Identity – the collection of brand elements that together create one brand image

How can we help?

First, we examine your current brand and marketing strategy. If you’re not confident in the consistency and direction of your brand strategy, we can provide recommendations for adjusting some elements or even discuss a complete branding remake.

Our senior team has experience managing branding strategy for startup companies as well as branding remakes for existing businesses. We have a ten-step, research-based process for defining a brand strategy. When you trust us to deliver a brand strategy, you can rely on our team to conduct research to deeply understand your target audience. We ensure that the visual elements of your campaign are consistent and that your voice comes through to attract the customers you want.

Here are just a few benefits of using adamplifi to create your brand strategy:

  • Help position you as an authority and market leader
  • Define your key qualities and benefits for your audience
  • Clearly understand where you stack up to your top competitors
  • Help you stand apart from your competition
  • Establish a completely original voice for your messaging
  • Integrate your brand into every aspect of your business
  • Reputation management monitoring

Let’s get started.

Ready to take your branding strategy to the next level? Contact us today and we’ll help you fine tune or rebuild your brand identity.