How have Social Media and Reviews changed Marketing?
With every innovation comes opportunity. With social media playing a critical role in our everyday lives, it offers great promise and some real challenges.
Social media has changed customers’ assumptions of how you interact with them. They expect your business to interact in a more human, understanding way and they are looking to you to provide solutions.
Reviews & Reputation Management Plan
Reviews, recommendations, and comments about your business provided on social platforms and directories require that you be more candid than ever before. When you become more responsive to them, you create authenticity and trust. Of course, if you don’t stay on top of questions or negative comments, it can hurt your reputation as well. Jeff Bezos, the founder of Amazon said, “If you make customers unhappy in the physical world, they might each tell 6 friends. If you make customers unhappy on the Internet, they can each tell 6,000 friends.” We offer continuous monitoring of reviews and help you increase your quantity of reviews from customers so you don’t have to worry about tracking every possible place someone could comment on your business.
Social media is a place where conversations are held and influence is created. You miss out if you are not there. But, your presence must be strategic to truly measure and gain the benefits.
We can help make social media work for you because we bring and experience needed to improve visibility, encourage interaction and construct a positive image for your company. We will provide analysis of the seven major social platforms, provide analysis on competitors, discuss goals and provide specific recommendations. Contact us today to get started.
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This video shows how to use customer experiences to boost online star power and drive more business.
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