It serves as a virtual equivalent of a physical business for everyone online. Think about it: when you want to learn more about a company, you usually turn to Google and search and eventually end up on their website. The same goes for the products and services you are looking for.
When someone visits your website, they will judge your business within seconds. In these first few seconds, you want to make a positive impact. You not only want to make a good first impression, but a good website will begin to create trust. If your website doesn’t look professional or credible, they will go somewhere else.
Without a modern, professional website, you may lose customers you didn’t even know considered your business. In fact, a survey from Business 2 Community shows that 94% of people stated that web design is the top reason that they mistrust or reject a website. Their second reason for not trusting a website is if it shows “not secure” in the browser.
In fact, according to the eCommerce Foundation, 88% of consumers will do research before they make a purchase online or in a store. This buying behavior trend emphasizes the importance of a website for today’s businesses.
Most, if not all, of your competitors are utilizing a website. Your website is an opportunity for you to set your business apart from the competition. If your website is better than your competitors, it is a logical leap of logic that you will be better than them in other ways.
Whether you’ve decided that you need to give your existing website a modern look, make your site secure or build a new website, we are here to help.
If you are refreshing your existing site for a modern look, feel and functionality, we have you covered as well.
Our web designers focus on how the site looks and how it is navigated by your audience, while the developers build the architecture that allows the website to work as intended. In the best websites, design and development are effortlessly integrated to create a website you can be proud of and more importantly, that increases customers.
One of the most important things about a website is first knowing exactly why someone would be visiting. What message do you want a visitor to take away? Does your website inform, educate or inspire potential customers?
Your site should be attractive, using colors and images that align with your brand while also being pleasing to the eye. Responsive design simply means the content displays based on the device someone is using. If a visitor is on a phone, the site displays its content specifically for a phone.
Ever wondered what “https” before a domain name means? Not to be too technical, but http is the application protocol over which data is shared between your site and a browser. Having an “s” simply means your site is encrypted and secure. About 85% of shoppers avoid unencrypted sites. Some browsers, like Google Chrome, show a specific “not secure” message when users fill out forms over HTTP instead of HTTPS. It can alarm your customers if you don’t encrypt their data, as over 73% of the web is now encrypted.
Content on your website should site should inform, educate and/or inspire your visitors. It also needs to emphasize relevant keywords that your consumers might use to find brands like yours online.
Your audience hates to wait for slow loading pages. Let’s face it, most of us are impatient. If your website doesn’t load within a few seconds, visitors may be inclined to leave. They will return to search results and could select a competitor instead. Professional website design will ensure quick load times to improve the user experience.
If you’re interested in building a better website for your company, we’d love to walk you through the process. Contact us today and we’ll tell you more about the website design and development services we can offer you.