Listings are an online summary of essential information that serve as a powerful tool to help customers find you online and in real life. Here’s a quick guide to tell you what you need to know: There are four key...
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Psychology is an invaluable marketing tool for nearly any business. It gives you an inside look into how people’s minds work. If you can understand their motivations, you can appeal to your audience more successfully. Here are just a few...
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As consumers have changed the way they browse, compare, and buy, digital marketing has risen to become one of the most dominant forms of advertising across the board. By reaching customers on their desktop or laptop computers, tablets, smartphones, and...
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Marketing for nonprofit organizations presents an interesting set of challenges. On one hand, a marketer with experience in the for-profit world will bring the same skillset and mindset to the table, and most of the same principles apply. On the...
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Engaging with customers on social media can be a big task to accomplish, but not impossible. One great tactic to improve engagement is to run a social media contest. It is human nature to have a desire to win, it...
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If you want more customers, you need leads. If you want more leads, you should establish some lead magnets. Lead magnets allow your customers to pre-qualify themselves to some degree. With one in place, you can capture information about website...
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With so many marketing channels available, is email marketing still an important tactic within an integrated marketing strategy? The simple answer is yes. Email marketing is more efficient than almost any other tactic, delivering a healthy return on investment.  It...
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The best way to think of your content marketing is as a funnel. It’s wide at the entrance where people first come into contact with your brand and narrows as you build relationships with them and they become your customers....
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Two important keys to marketing a brand are consistency and making an emotional connection. Your brand needs to be consistent so that it delivers the same message and customers feel you’re a company they can trust. The emotional connection includes...
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Any business hoping to market more effectively than their competition understands that approaching the challenge of acquiring and retaining customers, while being as competitive as possible, requires a multi-channel strategy. Search Engine Optimization is simply one channel in your toolbox...
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