Digital Audit

Improve your decisions with a full analysis of the online performance of your business.

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Our Six-Point Digital Marketing Audit Report is a marketing needs assessment that uncovers the online performance of your business in six categories: 
your website, business listings, reviews, 
search visibility, social media and advertising.

There are five key stages of a customer journey.

Awareness

Do people know about your business?

Findability

Do customers find your business where they are searching?

Reputation

Do customers trust your business?

Conversion

Can People easily contact you or buy online?

Advocacy

Do your customers recommend you to others?

If you want to drive more revenue and improve return on your marketing investment, you must know where you are first.

 Six-Point Digital Marketing Audit & Needs Assessment Report

Your Overall Score indicates how well your digital marketing is performing in comparison to other businesses in the same industry. There’s no pass / fail here—a business should strive to be as close to 100% as possible.

Whether you scores an A or an F, there’s plenty of work to be done and most importantly, the report helps establish priorities!

Listings - Can consumers find your business?

The Report aggregates data from over 70 directories to show your:
  • Number of listings
  • Accuracy of listings
  • Missing sites
Local businesses need accurate listings on many directories to ensure that customers can find them online.

Reviews - Do consumers trust your business?

The Report aggregates data from over 30 customer review sites to highlight:
  • Number of reviews
  • Recency of reviews
  • Average score
Local businesses must continually collect fresh reviews and strive for 5–star ratings to establish trust and credibility.

Social - Do consumers like your business?

The Report investigates a business’s social media presence:
  • Facebook: Likes, Average Posts/Month, Average Likes/Post, Average Shares/Post
  • Twitter: Followers, Following, Tweets*
  • Instagram: Followers, Posts*
Social channels can help local businesses grow their fan base and turn online leads into raving customers. Every day, millions of consumers declare their buying intentions on social media. Local businesses must keep their followers engaged to grow their audience and build brand loyalty.

Website - Can your business website convert?

The Report leverages Google PageSpeed Insights to assess your prospect’s website.

The Website section looks at:
  • Mobile responsiveness
  • Desktop load speed
  • Homepage content

Mobile - Is your website responsive to mobile devices?

This section investigates what your website looks like on a mobile device. With the majority of first-time searches being done from a mobile device, your business needs a mobile-friendly site that delivers the information that people are seeking.

Desktop - How does your website perform on a desktop?

This section investigates your website speed on Desktop. The faster your page loads, the more engaged your customers will be. If a site takes too long to load, customers will likely go elsewhere. Time is money!


Digital Advertising 
Do consumers know about your business?

The Report provides valuable data on your digital advertising performance and potential of your business. The advertising section of the report offers insights from:
  • Google Ads: The type of Paid Keywords, CPC, and PPC results your prospect could receive if they were using an advertising solution, along with competitor campaign comparison.
  • Facebook: Whether or not your prospect has taken advantage of retargeting.
Local businesses need to own the right keywords to ensure that their target audience knows about them. Uncover golden opportunities for your business with search, social, and display advertising.

Search Engine Optimization (SEO) 
Can consumers find you in search?

The Report provides valuable insights on how your prospect’s SEO stacks up against their competitors. The SEO section assesses SEO in two areas:
Organic Keyword Performance: Compares your prospect’s keyword performance against their top competitors.
  • Overlap: How similar your prospect is to their competitors, based on shared SEO keywords.
  • Keywords: The number of keywords for which your prospect and their competitors appear in the top 50 search results on Google.
  • Clicks: The estimated number of clicks your prospect and their competitors get from all their organic keywords within a month.
  • Value: The estimated value your prospect and their competitors get from all their organic keywords within a month.
Organic Keyword Ranking: Assesses the top keywords that consumers are using to search for your prospect’s products or services.
  • Competitiveness: How difficult it is to appear in the top Google Search results.
  • Rank: The position of your prospect’s website in Google Search.
  • Local Searches: The estimated number of searches per month in your prospect’s country.
  • Global Searches: The estimated number of searches per month across Google.

Get your report today for only $195!

If we end up working together, I'll credit you back your $195.

If not, you have a detailed, actionable audit to help guide your marketing decisions.



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