Branding Agency Austin - Adamplifi

Branding

BRAND STRATEGY

A good branding strategy presents recognizable, trusted and consistent messages supported by recognizable and consistent images.

Do you have a Brand Strategy and is it driving the business?

You probably know that making a positive impression in your customers’ minds is very important. A good branding strategy presents recognizable, trusted and consistent messages supported by recognizable and consistent images. It not only helps customers recognize and remember you, it communicates your company values.

Most people think of a brand as a logo, but that is only one element of a brand strategy.

To build a great brand you need to understand three key terms:

Brand – how people perceive your company

Branding – the actions you take to build an image of your company

Brand Identity – the collection of brand elements that together create one brand image

Here's how we can help.

First, we explore mutual thoughts on a brand and marketing strategy. Then, we provide recommendations for specific elements we could execute (like a logo) or discuss a complete branding plan.

Our senior team has experience managing branding strategy for startup companies as well as branding remakes for existing businesses. We have a ten-step, research-based process for defining a brand strategy. When you trust us to deliver a brand strategy, you can rely on our team to conduct research to deeply understand your target audience. We ensure that the visual elements of your campaign are consistent and that your voice comes through to attract the customers you want.

Here are just a few benefits of using adamplifi to create your brand strategy:

Help position you as an authority and market leader
Define your key qualities and benefits for your audience
Clearly understand where you stack up to your top competitors
Help you stand apart from your competition
Establish a completely original voice for your messaging
Integrate your brand into every aspect of your business
Reputation management monitoring

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"A brand is no longer what we tell the consumer it is

– it is what consumers tell each other it is."

— Scott Cook, co-founder of Intuit

INTEGRATED MARKETING DESIGN

A good marketing strategy typically is integrated with both traditional and digital tactics.

Traditional Marketing or Digital?

Both. Our senior team members are all experienced marketers with combined experience of over 75 years. We strongly believe in the return you get from digital, but encourage clients to diversify and have integrated marketing plans.

What many think of as "traditional" marketing is also often using an "outbound" approach to advertising and typically is most effective to create awareness. Think television, magazines or direct mail. Read this blog for more on "Inbound vs. Outbound".

We work with you to identify the traditional marketing tactics you are using and which are working well. Then, if requested, we can help with those tactics as well.

Understanding the return on investment is one of the most challenging aspects of outbound marketing. We have partnered with a company in Austin that we believe has one of the best Returns on your investment we have seen. Click on the Logo below to learn more.

Design Solutions

We offer design services to support digital and traditional marketing efforts. Here are a few creative solutions we deliver:

In-house marketing collateral (like brochures, business cards and signs)
Video shooting and editing (including talent coordination if needed)
Print advertising design
Direct mail design

In addition to design solutions, we can help manage media buying for print and act as a project manager for any direct print job you may have (including getting multiple quotes).

Our goal is to help you have the time to focus on the aspects of your business that you love and we will help you execute growth strategies. Offering additional services is part of that commitment. Contact us today to learn more.