Content & Social
CONTENT MARKETING
CONTENT MARKETING
Generate leads and connect with your audience through engaging content that promotes more customer interactions and increases awareness of your brand.
How is Content Considered Marketing?
Content marketing is strategically creating and distributing valuable, relevant, and consistent content designed to attract and engage an audience. This strategy creates loyalty, trust, and increases profitable customer action.
Content marketing has become an important piece of an integrated marketing plan in recent years due to increased use of online and mobile platforms (including your website and social platforms). People trust ads less and are not interacting with digital ads as much as they were in the recent past, particularly on a mobile device.
Unlike traditional marketing, content marketing does not try to directly sell a product or service. Rather, it aims to capture mindshare with valuable, relevant information that is informative, educational or inspiring. In this way, content marketing succeeds in creating interest and awareness of the brand and its offerings.
The best kind of content marketing gently leads the reader to convert their interest into some form of action – clicking on a website link, downloading additional information, filling out a form, requesting a demo or contacting a sales rep.
How is content effectively used?
Great content elicits an emotional response, helps your audience solve problems, or supplies helpful information. Our team works with you to develop customized content approaches that fit your organization, target market and objectives. We help you accomplish specific goals, from building your email list to nurturing prospective customers. Each article or blog post will consider your audience and how the information you’re providing can solve a problem or fill a need.
We can help you develop a content marketing strategy that connects with your audience, sets you apart from the competition and provides customer growth and loyalty.
“Content is the reason search began in the first place.”— Lee Odden, Marketer and Author
SOCIAL MARKETING
SOCIAL MARKETING
Since the early 2000s, social media platforms have revolutionized the way people connect with one another.
Advantages of Social Media Marketing
Is there a better way to understand how people view your company than listening to candid conversations? Social media allows you to “listen in” on things happening within your target market that may relate to your company or industry. Your customers and competition are using social media (especially younger customers):
- 79% of U.S. adults have at least one social media profile.
- The average person has 7 social media accounts.
- Internet users spend nearly 2.5 hours on social networks and social messaging every day.
- 88% of Americans between the ages of 18 and 29 use social media.51% of Americans between the ages of 18 and 24 say social media would be hard to give up.
Engage with your customers.
- Develop two-way communication with those who are likely to be the most interested in what you have to offer
- Build a loyal community by providing your followers with discounts, exclusive products, contests or inside information
- Generate new leads: We will help you use social media to get email subscribers, event registrants, and new leads.
- Increase online sales: If you are doing e-commerce, we will use social for promotions and paid ads to increase sales.
- Drive website traffic: increase traffic to blog posts or product pages by sharing links on social media
- Increase brand awareness: growing and engaging a social media following helps overall awareness
- Strengthen customer support: you can use social media as a complement to your website to interact with customers online.
To succeed on social media you need to know your consumers and keep them engaged. Don’t have time to test the waters? Contact us today and we can help.