LOCAL LISTINGS & CITATIONS
LOCAL LISTINGS & CITATIONS
Listings are an online summary of essential information that serve as a powerful tool to help customers find you online and in real life.
There are four key pieces of information in what you could describe as a “business listings starter-pack”. They provide the basic information potential customers need to have in order to research, contact and locate your business.
NAP+W is the acronym that explains all the information that should be included in business listings: Name, Address, Phone number + Website
A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings.The effectiveness of a business listing depends on the information’s presence and accuracy.
Listings are available through a variety of sources, including search engines, online directories and maps, or social sites. When it comes to listings presence, more is definitely better. Availability on as many sources as possible will create multiple avenues for consumers to find your business. But (and this is a big but), presence only pays off if the listings are accurate. Listings are accurate if the information is correct and consistent across all potential sources.
Here's an article on Why Online Business Listings Matter.
Listing Audit & Cleanup
“If your business is not on the internet,then your business will be out of business.”
— Bill Gates, Founder of Microsoft
“If your business is not on the internet,then your business will be out of business.”
— Bill Gates, Founder of Microsoft