Paid Traffic
DIGITAL ADVERTISING
DIGITAL ADVERTISING
We provide professional advertising management services for PPC advertising campaigns on Google, Facebook and YouTube as well as geo-targeted and behavioral based local display campaigns. We can also work with you to develop email automation and a funnel strategy.
In the early 1900s, successful business leader and marketing pioneer, John Wannamaker opened one of the first department stores in the United States. He eventually grew the business to 16 stores which later became part of the Macy’s organization. He is credited with coining the phrase “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
Digital advertising today can accurately measure the return on investment of almost every activity and dollar spent.
Since the launch of Google’s AdWords platform in 2000, countless new tools have been developed to allow businesses to increase their online visibility and measure their performance.
We pride ourselves on constantly adapting our approaches based on emerging technologies and trends while maintaining industry standards such as Google AdWords certification. All our ad solutions are scalable and go through thorough A/B testing to ensure optimal results.
Our experienced team relies on proven, tested approaches to increase views and drive sales.
We use a combination of techniques tailored to best suit your business goals and industry norms.
- Remarketing, which seeks to bring previous visitors back to your website
- Pay-per-click (PPC) Search engine advertising
- Paid social media advertising
- Geo-targeted and behavioral based Local Ads
“Stopping advertising to save money is like stopping your watch to save time.”– Henry Ford
Digital Marketing Funnel
The steps that users take to move from being a prospect to a customer is commonly referred to as a digital marketing funnel.
There are a variety of marketing funnels, but most include stages focused on awareness, consideration, purchase, and retention.
The graphic to the left is a simple illustration of our approach to a marketing funnel. We typically use digital advertising to drive traffic, create landing pages on your website for various offerings and email automation and social to continue to engage with customers. These activities allow a more personal approach to communication and encourage a deeper relationship (and more transactions).
EMAIL MARKETING & AUTOMATION
EMAIL MARKETING & AUTOMATION
Email marketing is very effective at building loyalty and encouraging repeat business.
Adding automation to your campaigns increases the ability to make every campaign you send feel personal. Send newsletters and messages targeted to each contact’s interests.
We help make it easy to run your marketing. Set up a welcome series with email automation, segment your contacts, or use simple workflows to automate the marketing no one has time for.
We help make it easy to run your marketing. Set up a welcome series with email automation, segment your contacts, or use simple workflows to automate the marketing no one has time for.
Email Marketing Is Not Dead.
A few years ago, some marketers were claiming that email is dead. With increased excitement over social platforms, email marketing got less emphasis or was ignored altogether.
We didn’t subscribe to the thought that email marketing was ever on life support. In fact, it has always been an important part of the mix of recommendations we offer for a good digital plan. Regardless of impressions from a few years ago, today smartphones have clearly brought email marketing back to the forefront.
The reality is, email remains one of the most powerful and cost-effective marketing tools at your disposal. In some industries, email marketing is delivering over four times the return on investment you’d get out of other strategies.
Because it is so cost-effective, we recommend making this solution a core part of any integrated marketing plan our customers use. Of course, your optimal return with any marketing strategy happens when it is integrated alongside other successful strategies.
We didn’t subscribe to the thought that email marketing was ever on life support. In fact, it has always been an important part of the mix of recommendations we offer for a good digital plan. Regardless of impressions from a few years ago, today smartphones have clearly brought email marketing back to the forefront.
The reality is, email remains one of the most powerful and cost-effective marketing tools at your disposal. In some industries, email marketing is delivering over four times the return on investment you’d get out of other strategies.
Because it is so cost-effective, we recommend making this solution a core part of any integrated marketing plan our customers use. Of course, your optimal return with any marketing strategy happens when it is integrated alongside other successful strategies.
Where Email is most effective.
Email marketing is very effective at building loyalty and encouraging repeat business. You can do that in a variety of ways. Here are a few we typically recommend:
- Providing customers new information and useful content
- Offering email-only discounts and benefits for loyal customer Providing customers fun and entertaining content or activities (think contests)
- Reminding customers the benefits of your product or service
- Notifying customers of new offerings
Like all our services, we can help you get setup with the right tools and education to run programs yourself or our team can do the work with little to no intervention from you, so you can authorize a campaign and then let us work. Contact us today to get started.