In order to eliminate the “Not Secure” message in a browser, you need to add SSL security to your website. This is important for a variety of reasons: trust, search rankings, a better user experience, maintaining leads and protecting the content on your site.

Having SSL security shows your visitors that you have the highest level of security and they can trust your site. Will your website lose visitors if it lacks SSL security? Of course.

If you already run an eCommerce website, you probably know that if a browser does not display a secure “lock symbol”, you lose sales. Your customers are savvy about Internet security and will avoid a website they perceive as unsecured. When browsers display a warning notice about the lack of security on your website, shoppers are likely to move on to a safer shopping environment. 

But why would a regular website need to worry about visitor security? Well, you want to build trust in your company and the information you are sharing on your site. Not having a secure site is a “red flag” for visitors and reflects on the professionalism of the site, therefore your company. 

Also, you probably have some sort of contact form on your website or maybe a lead magnet allowing people to access additional information by filling out a form.  Each time data passes to or from your website, it likely gets transmitted down thousands of miles of cable. At any point on its journey, it could be seen and stored by any computer in its path and without SSL, that data travels in plain text which anyone with the right equipment and skills can read.

The smoother the user experience you provide, the greater the level of trust from your visitors. Adding an SSL certificate to make your page secure provides your visitors protection from invasions from third parties, including Wi-Fi hotspots or other unsecured connections. If you can guarantee a safe, authentic web experience for visitors, it will result in more leads, a higher percentage of completed transactions, reduced bounce rates and an overall good impression of your site.

There are also increasingly more web technologies and browser features/plugins that require SSL security to function. Continuing to run an unsecured website means that you are excluding your site from the latest features and updates.

Most people recognize the padlock symbol in the URL bar as a sign of SSL security — but what does the padlock mean and why is it important?

What is SSL Security?

If you’ve ever looked at the URL displayed at the top of a browser screen, you may notice that some websites start with “HTTP” and some with “HTTPS.” The “S” stands for “Secure” — and it comes from securing your website with an SSL certificate. Sites with HTTPS have an additional layer of protection for any data that is exchanged.

SSL is a form of data encryption, where the browser that you’re using establishes a secure connection with the website you’re visiting. It takes the shared data back and forth between these two “vehicles” and scrambles it. Only the SSL-secured website can see the data because it has a key to unscramble it, therefore, no one besides the user and the website can see the data passing between the two.

Activating SSL security on a website requires the site owner to purchase an SSL certificate. Fortunately, this is not expensive and your SSL certificate only has to be renewed once a year. The process of securing a certificate for the first time can be a bit complicated because there are a number of certificate authorities (CAs), which have different policies and procedures for getting certificates. You can check with the company or person that built your site, or reach out to us. We help companies secure their sites every week.